crown the peach

summer edition.
16 runners from mad miles.
16 runners from arc.

DATES: 8/2 - 8/4
#atlanta2charlotte

LAST YEAR’S RECAP

PRODUCED BY THE HBUC, DIRECTED BY AUSTON ROBINSON.

official application FORM. DEADLINE TO APPLY: 5/21 @ 9pm ET

about

CROWN THE PEACH IS AN UNSANCTIONED ULTRA RELAY FROM ATLANTA TO CHARLOTTE, DESIGNED TO CHALLENGE ENDURANCE, TEAMWORK, AND MENTAL GRIT. COVERING A MULTI-STATE ROUTE FROM THE PEACH STATE TO THE QUEEN CITY, TEAMS WILL ROTATE THROUGH LONG-DISTANCE SEGMENTS TO COMPLETE THE JOURNEY TOGETHER. THE EVENT EMPHASIZES TEAMWORK OVER COMPETITION, OFFERING A RAW AND AUTHENTIC ENDURANCE EXPERIENCE ACROSS THE SOUTHEAST.

WE WILL BE TAKING OFF SUNDAY MORNING (8/2/25) AT 6AM. LOCATION WILL BE IN MIDTOWN, EXACT TAKEOFF POINT TBD. WE ARE PLANNING TO ARRIVE IN CHARLOTTE ON TUESDAY MORNING / AFTERNOON (8/4). THE TOTAL NUMBER OF MILES RAN WILL BE APPROXIMATELY 300. OFFICIAL POST-RACE CELEBRATION WILL BE HELD AT MAD MILES TUESDAY (6:30PM).

VISION

THE VISION OF CROWN THE PEACH IS TO CREATE AN ENDURANCE EXPERIENCE CENTERED ON TEAM BUILDING, ACCOUNTABILITY, AND SHARED CHALLENGE. THIS RELAY CONNECTS RUNNERS FROM ATLANTA TO CHARLOTTE WITH A COMMON GOAL TO PUSH ONE ANOTHER BEYOND COMFORT, BUILD TRUST THROUGH EFFORT, AND STRENGTHEN CONNECTION THROUGH ADVERSITY.

REGISTRATION cost

IF YOU ARE SELECTED AS A RUNNER, THE COST WILL BE $150 PER PERSON.
IF YOU ARE SELECTED AS A SUPPORT ROLE (DRIVER, COMMUNICATIONS LEAD, MEDIA, ETC.), THERE WILL BE NO COST.

additional information

CROWN THE PEACH IS A LONG DISTANCE TEAM RELAY SPANNING APPROXIMATELY 300 MILES FROM ATLANTA TO CHARLOTTE OVER THE COURSE OF 3 DAYS.

THIS IS NOT A TRADITIONAL RACE EXPERIENCE, AND IS BUILT FOR THE INTERMEDIATE-ADVANCED RUNNER. RUNNERS SHOULD EXPECT:

  • MULTIPLE RUNNING SEGMENTS THROUGHOUT THE RELAY

  • RUNNING DURING BOTH DAYTIME AND OVERNIGHT HOURS

  • LIMITED SLEEP AND EXTENDED TIME ON THE ROAD

  • TEAM BASED PACING AND COORDINATED EXCHANGES

  • HEAT, FATIGUE, WEATHER CHANGES, AND VARIABLE TERRAIN

  • SHARED RESPONSIBILITIES, ADAPTABILITY, AND STRONG COMMUNICATION

  • WEEKLY MEETINGS WITH THE TEAM (ZOOM) LEADING UP TO THE RACE

WE ARE SELECTING 16 RUNNERS FROM BOTH ATLANTA RUN CLUB & MAD MILES RUN CLUB. OUR GOAL IS TO BUILD A TEAM THAT IS NOT ONLY PHYSICALLY PREPARED, BUT COLLABORATIVE, DEPENDABLE, AND COMMITTED TO THE EXPERIENCE AS A WHOLE.

SUBMITTING AN APPLICATION DOES NOT GUARANTEE SELECTION.

COST & EXPECTATIONS:

SELECTED RUNNERS WILL BE RESPONSIBLE FOR A $150 PARTICIPATION FEE. THIS FEE WILL HELP COVER RELAY LOGISTICS, RUNNER SUPPORT, TRANSPORTATION MATERIALS, TEAM ITEMS, FUEL/SNACKS, AND OVERALL EVENT OPERATIONS.

PLEASE NOTE:

  • LODGING IS NOT INCLUDED

  • PERSONAL MEALS/DINNER ARE NOT INCLUDED

  • ADDITIONAL PERSONAL EXPENSES MAY APPLY DURING TRAVEL

FURTHER DETAILS REGARDING ACCOMMODATIONS, TRANSPORTATION COORDINATION, AND RELAY LOGISTICS WILL BE SHARED WITH SELECTED RUNNERS.

atlanta run club

ATLANTA RUNNING GROUP

mad miles RUN CLUB

CHARLOTTE RUNNING GROUP